It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
Read MoreInternet Marketing
The difference between “fail fast” and just failing
Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
Read MoreWatson? Quora? What’s the perfect answering machine?
When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate…
Read MoreWriting simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
Read MoreApple is more successful than powerful
Apple was anointed the world’s most valuable brand yesterday, according to the folks who know how to calculate such things. The headline said that they surpassed Google, who had a…
Read MoreDo online shoppers still care about brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to…
Read MoreThe internet generation gap is real and quite interesting
I had the chance to do some first hand “research” this weekend as I spent some time with a family member (he’s my half -brother, Dave, if you really need…
Read MoreTrends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
Read More
