I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence…
Read MoreInternet Marketing
Hi, my name is Frank and I am an Internet marketer
In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It’s an interesting crowd that is obviously not used…
Read MoreDoes the Internet allow more differentiation?
If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
Read MoreStopping the Internet’s rush to judgment on everything
With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+….
Read MoreSearch is three-dimensional chess
I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn, entitled Social media now directly influences search rankings,…
Read MoreWe are in real need of clean air in Internet marketing
Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreGoogle not resting on its search laurels
As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important…
Read MoreStop overthinking your digital marketing
I had a great time speaking with the New Jersey Advertising Club yesterday. Lots of marketers full of good questions, especially questions about how to take their experience and use…
Read MoreYou’re buying video games for yourself, not your kids
Well, my preconceptions were wrong. Gamers are not snot-nosed teens, they are their parents. I am spot in the middle of the true gamer demographic at 41, according to CNet,…
Read MoreMy interview with Webdagene in Oslo
I’m looking forward to my trip to Oslo in September to appear at the Wegdagene conference, where I will be doing a keynote speech and a workshop on experimental marketing…
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