If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere…
Read MoreInternet Marketing
A great title is what gets your blog post read
Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets,…
Read MoreSee you in September–again
Long-time readers might know that I do something somewhat unusual each August. For the last two years (and I am doing it again this year), I take off the month…
Read MoreIs the Valley mindset leaving $60 billion on the table?
I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet…
Read MoreHow you can break into digital marketing
Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to…
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreCountdown to digital marketing success
“T-minus 9 minutes and holding…” I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude… Spaceflight! The…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe Internet industry sounds like Charlie Brown’s teacher
Do you remember Charlie Brown’s teacher from the classic Peanuts TV show of a better age gone by? Take a listen to Charlie Brown’s teacher’s voice and see if this…
Read MoreDomain expert Karl Volkman on the coming changes
Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? If you thought that we’d live with .com, .net, with a few .biz thrown in,…
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