Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple….
Read MoreInternet Marketing
What’s next? Social media and the information life cycle
Back in the days when “Web 2.0” was a hot buzzword, many people asked what “Web 3.0” would look like. Even though that question sounds now as outdated as an…
Read MoreThe long tail of blogger outreach
I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
Read MoreUntangled Web: Why white hat SEO is the way for you
Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “black hat SEO” has persisted for…
Read MoreHow to pitch a blogger
So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at…
Read MoreFor ranking algorithms, AdAge is no Google
As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only…
Read MoreHow important is Google+
Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. I mean, a big announcement for Google would be an…
Read MoreHow NOT to pitch a blogger
Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure,…
Read MoreSimple works well in SEO
Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about…
Read More
