In this month’s newsletter, we asked if you were creating a Do It Wrong Quickly Web site—but you probably already have a Web site. The question is, “Are you improving…
Read MoreInternet Marketing
Syndication on WebProNews
I’m pleased to announce that blog entries from Biznology are now being syndicated on WebProNews. If you don’t usually check out WebProNews, there are several excellent columnists there, including Nathan…
Read MoreA Do It Wrong Quickly web site
If you need to create a Web site, isn’t that a complex undertaking requiring lots of research and painstaking details? It doesn’t have to be. See how to apply an…
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The rise of the analyst marketer
When I talk to veteran marketers, some of them are concerned about the changes they must make to adapt to the Internet. I think it is entirely natural that we…
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The hard work of Internet marketing
If you subscribe to my Biznology blog, you probably know that I sometimes include stories about good examples of Internet marketing, such as this recent one on personalized e-mail by…
Read MorePersonalized e-mail in action
Still sending out the same to newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized service…
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The web improvement paradox
We all want to improve our Web sites, right? Unfortunately, customers don’t always want your site to improve. Your customer’s actual needs may differ from what you think they need….
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Shoot your video podcast
Video podcasts benefit from the same tips provided for audio podcasts. Plan ahead, think in segments, use multiple people for variety, and all the rest. Beyond those tips, you need…
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Plan your marketing podcast
It seems like everyone is talking about podcasts these days—those audio files that play on iPods and MP3 players. If your idea of a great podcast is a longer version…
Read MoreMultivariate testing in action
I’ve written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak with the president of ReallyGreatRate.com, Matt Schaub,…
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