Internet Marketing

We’ve talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with…

Not every company believes they should be writing blogs, but that doesn’t mean they don’t find blogs important. Just listen to Steve Swasey, Director of Corporate Communications for Internet video…

I’ve spoken before about how the Internet turns marketing into a conversation. Lots of people have. But it’s not a new idea. In fact, I was lucky enough to work…

Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life…

If you’re like most companies, you spend a lot of time obsessing over your home page, but maybe not enough time on your destination pages. As a proponent of doing…

Yesterday, we talked about targeting your best customers by identifying those who score highest in recency, frequency, and monetary (RFM) measures. But what about those customers who do not have…

So much otherwise good marketing is misdirected at the wrong customers. “Free shipping” is a great offer for someone almost ready to buy who needs just one more reason to…