How do you remake your organizational culture to “do it wrong quickly”? You know that you need to change to a more adaptive, experimental approach, but how do you pull…
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“I can’t stand being wrong”
I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in…
Read MoreMust marketers specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.
Read MoreStatistical significance is overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…
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Social advertising
Google’s foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller player with an even more interesting twist…
Read MoreWhich companies “Do It Wrong Quickly”?
The basic idea behind “do it wrong quickly” is that if customers are not responding to your marketing, do something different. That kind of flexibility requires a special kind of…
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The “opt in” straddle
What do you do when a new customer makes a purchase? Do you automatically check that box and make the customer remove the checkmark? You know the box I mean—the…
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The marketing tactic that gets five stars
Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of…
Read MoreDoes your content demand to be passed on?
No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content…
Read MoreWhy is changing your marketing so challenging?
I’ve written in the past about the need to Do It Wrong Quickly—to stop the slow consensus approach to all marketing decision making and start experimenting. But many people have…
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