I bet most of you don’t know who Keith Instone is. I had the privilege of working with Keith for several years at ibm.com, and I learned a good deal…
Read MoreInternet Marketing
Is Google too powerful?
Google has the top market share in search. It just bought DoubleClick to take a leading position in banner ad networks. Each time it offers a new free service, it…
Read MorePerfection is dead
I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have…
Read MoreWhat customers want, when they want it
I’ve talked in the past about the Three Rs of Internet Marketing—being real, relevant, and responsive. They apply to real-world marketing, too, which was brought home to me early this…
Read MoreWhy marketers should care about the Google-DoubleClick deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner…
Read MoreOnline market research
Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended an AMA Webcast on Community Marketing…
Read MoreFree multivariate testing
I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…
Read MoreProfiting from impulsiveness
Impulse purchases are rising because Web sites become more convenient each year, because customers grow more confident in Web purchasing, and because product delivery keeps improving. Pure online businesses, such…
Read MoreListening advice from a blogger
Ryan Saghir is a force in the satellite radio industry. With a quarter million visitors to his Orbitcast blog each month, his words influence satellite radio customers and industry decision…
Read MoreApril fools!
I’ve preached before about the necessity of being real and responsive in your marketing, which includes owning up to your own screw-ups, but it’s not easy. So here’s one of…
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