Trending Now

Perfection is dead

I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have…

Read More

Online market research

Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended an AMA Webcast on Community Marketing…

Read More

Free multivariate testing

I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…

Read More

Profiting from impulsiveness

Impulse purchases are rising because Web sites become more convenient each year, because customers grow more confident in Web purchasing, and because product delivery keeps improving. Pure online businesses, such…

Read More

April fools!

I’ve preached before about the necessity of being real and responsive in your marketing, which includes owning up to your own screw-ups, but it’s not easy. So here’s one of…

Read More
Back to top