Regular readers know of my penchant for advising marketers to “Do It Wrong Quickly“—to spend more time experimenting than trying to prove each step is the right one. Internet marketing…
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Big company marketers must influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their…
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How do you teach Internet marketing?
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up…
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Google scoops up FeedBurner
If you’ve been following the news, you’ve probably already heard about Google’s purchase of FeedBurner. FeedBurner offers many services to RSS publishers, including advertising within feeds, which many have speculated…
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Internet marketing is mostly perseverance
A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending…
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Which media are the social ones?
Social media is the new new thing. Seems like anything that brings together content, people, and the Internet should qualify. Exactly which media is social (and which is anti-social)? Any emerging…
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Marketers struggling with control
Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don’t like what I say next: “Give up.”
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Web marketing for the independent professional
I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do, but they aren’t experts at marketing…
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Social media marketing for IT industry
We’ve all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or cope with it? I was lucky…
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Social media marketing webinar tomorrow
I’m happy to be presenting at a BtoB Magazine Webinar on Social Media Marketing at 2 pm Eastern Time tomorrow. Beyond the Mainstream: Reaching IT Pros Through Social Media features…
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