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Marketing 2.0

I spoke at a great event today in Portland, Oregon, the Internet Strategy Forum Executive Summit. I’d never been to Portland before, and I really enjoyed this extraordinarily livable city….

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That “I don’t know” thing

Yesterday, I wrote about the importance of approaching things each day on the job so that you do what you think is right—my belief that doing good is good business….

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Good business

Is doing good good business? I have always wanted to think so. And when I read a post a month ago by Seth Godin on Responsibility, it made me think…

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Second Life meets WebEx

Most B2B marketers use WebEx, or some other electronic meeting program, to meet with their customers. And most marketers are at least dimly aware of Second Life—some marketers are spending…

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A new way to personalize your web site

I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…

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How do you use online panels?

A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data…

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