Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
Read MoreInternet marketing
Search marketing: Where two worlds collide
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do…
Read MoreOn the web, there are no new business models
Are you using (or worse, working for) a dot-com company searching for a new business model? You know the kind I mean. There are lots of users, but no sign…
Read MoreMilind Mody of eBrandz on social and search marketing
Milind Mody, the CEO of eBrandz, Inc., was kind enough to grant me an e-mail interview where he answered at length about some of the most interesting topics around (at…
Read MoreA wake-up call for small business
With lots of dire talk about the economy, a lot of folks are treating the feared bad times as a wake-up call, which might be entirely appropriate. But Jeffrey Eisenberg…
Read MoreSMBs, economic downturns, and opportunity
Now, more than ever, marketing for the SMB will be critical. As we stare down the barrel of this economic mess we are in, it’s time to make some cold,…
Read MoreInside web marketing
I thoroughly enjoyed my time today at the Digital Marketing Symposium, held in Times Square in New York City by Richmond Events. You can check out the slides for my…
Read MoreAre you a fantasy business player?
It’s that time of the year. Fantasy football is just really getting traction with those of us who like to spend too much time doing those things. Each week you…
Read MoreTiming your Web 2.0 Marketing
What role do timing and duration play in your Web 2.0 strategy? Marketing experts have long emphasized the importance of media selection and scheduling decisions, but seeing how traditional companies…
Read MoreCan web designers and search experts work together?
Web sites are complicated, and they need lots of different skills to make them work. Every Web site needs a designer and a search marketing expert, but how do they…
Read More
