Remember as a kid the classic excuse for a homework assignment was that the dog ate it? The thought is that you can convince the teacher that you really did…
Read MoreInternet marketing
The bridge between Internet marketing theory and application
I marvel at the great bridges that I have been on in my life like the George Washington that connects NJ and NY, the Verrazano Narrows that connects Staten Island,…
Read MoreInternet marketing through the eyes of a child
A popular question in my house is, “Daddy, what do you do at work?” My kids are 12, 8 and 2 years old, so there is going to be a…
Read MoreInternet marketing and TMI
We live in an age that easily crosses the TMI line. For those wondering, TMI is the acronym for “too much information.” If you are in the Internet marketing industry…
Read MoreTop-down Internet marketing
I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
Read MoreLife-long learners make the best Internet marketers
When you’re looking for a consultant, you want someone who knows their stuff, right? Well, usually, but in Internet marketing, the problem is that the “stuff” keeps changing. Instead, you…
Read More2009: The year of the listener
OK, this proclamation of the Year of the Listener is completely made up….by me. There is no culture or religion that officially deemed 2009 as the Year of the Listener….
Read MoreQuicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
Read More
Search marketing meets econometrics
You know that a field is going mainstream when the experts start trotting out the $20 words to describe what’s going on. So, when both Bill Hunt, my co-author on…
Read More
