Are you afraid of unleashing your employees in the world of social media? You might not need to be. To find out the no-cost secret that successful social media companies…
Read MoreInternet marketing
Do small businesses “get” the Internet?
For several years now, I have been talking to anyone and everyone about how the Internet is the great equalizer for small and medium businesses. It can help the little…
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Social media is direct marketing
Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Brian Clark told Lee that it is, most definitely, direct marketing. Lee…
Read MoreWhat if your boss is fraidy-scared of Internet marketing?
When I was a kid on Long Island (pronounced “Lon GUY-land”), I was one of those boys that was fraidy-scared a lot. Afraid of the bigger kids. Afraid of everyone…
Read MoreA walk around the digital marketing block
I was early to the event, so I chose to walk around my old neighborhood, south of Washington Square Park in New York City. I feared the neighborhood when I…
Read MoreAre you scaring PR people away from social media?
If you’re reading this blog, I suspect that you “get it.” Maybe you’re not an expert at Internet marketing, but if someone asks you about, you don’t involuntarily drool as…
Read MoreThe need for speed in Internet marketing
Most of you know that I wrote a book on Internet marketing called “Do It Wrong Quickly”–but some overlook how important the “quickly” part is, because otherwise you’re just doing…
Read MoreIn Internet marketing, does the song remain the same?
I am going to act as if you care about my musical tastes (you may skip directly to the next paragraph rife with Internet marketing wisdom if you don’t want…
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Data beats opinions in any decision
Don’t look now, but I think I’ve been breaking my own rule. I am constantly reminding other people never to rely on opinion when you can test the conclusion yourself,…
Read MoreInternet marketing, Texas style
I just spent the past two days at the Inbound Marketing Summit in Dallas. While I am no expert on social media, I am also not a novice so there…
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