You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
Read MoreInternet marketing
How do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreInternet marketing requires courage
Most of you know I named my second book, “Do It Wrong Quickly,” which is a snarky way of saying you won’t get it perfect, so you can’t let that…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
Read MoreChecklist for Audio Podcasts
I run into folks all the time that are very well-spoken who wistfully exclaim, “If only I could write well, then I’d start blogging, too.” When I hear that, I…
Read MoreWork with your internet marketing personality type
You might not think your personality matters when it comes to your success in Internet marketing, but you’d be wrong. Internet marketing, unlike many other careers, requires you to constantly…
Read More“See no evil” is no answer for search spam
Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one…
Read MoreGoogle’s plan for mobile domination
Many businesses delude themselves with plans to be the next big thing in their industry, but when Google is the one with the plan, it’s time to sit up and…
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Are you just following your competitors?
Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
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