I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreInternet marketing
Calling attention to yourself
I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you…
Read MoreWhy won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
Read MoreWe have nothing to fear except social media itself
Is your company afraid of social media? I don’t mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and…
Read MoreLaughter, the best medicine, but for marketing?
OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can’t change that. I have looked, but there is not…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
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Organic search marketing in a transparent world
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
Read MoreAre SMBs the Chicago Cubs of internet marketing?
I have written for the past several years about SMBs and their need to do Internet marketing. I still believe that with all of my heart. There is, however, sometimes…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreDear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
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