Sometimes, I have to stop and look at which online marketing techniques I respond to. I don’t follow many real patterns, but I do know that my responses all center…
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Content anticipation: E-mails from Greg Laurie are enough
I remind you that this series that I have been putting together on how different publishers and content producers either help or hinder their efforts is based on how I…
Read MoreContent anticipation: Inc. magazine vs. Inc.’s website
I have revealed in my last post that I am a bit of a sports fan. I am not a sports geek. I grew out of that a little while…
Read MoreContent anticipation: The power of the magazine
When it comes to content, it is quite popular these days to herald the coming of the full digital age. The industry of digital marketing and online content marketing industry…
Read MoreMarketing is changing–are you?
If you’ve ever watched a storm coming over the horizon, you’ll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes….
Read MoreYou’re important when you’re marked “Not Spam”
The Internet is a funny place. I mean funny in a quirky kind of way, because we are forced to think in ways that we simply don’t need to consider…
Read MoreSee you in September redux
Some of you might remember that I took August off last year. No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. As…
Read MoreReaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreMarketing the mom and pop shop way
I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next…
Read MoreMy boss says, “Raise my revenue 25% in six months!”
I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and…
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