I realize that the terms “social media” and “slowing down” are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the…
Read MoreInternet marketing
What if your boss only wants to measure brand awareness?
We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because…
Read MoreIs the Web dead?
So, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I…
Read MoreContent with intent: Content for content’s sake
This last look into content with intent will take a look at a “strategy” that I see as more of a “strategery.” (Do you remember President George W. Bush’s often…
Read MoreContent with intent: Re-create yourself
The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important…
Read MoreContent with intent: Validate your authority
In today’s online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed “thought leaders” that the price has dropped to a nickel…
Read MoreContent with intent: Entertain your audience
OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the…
Read MoreContent with intent: Educate your audience
In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a…
Read MoreContent with intent: Inform your audience
I have been thinking about content in a more serious way as of late. It’s what drives everything we do in life. Communication in every possible way it occurs is…
Read MoreContent anticipation in decline: The Sunday newspaper
This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having…
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