Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you…
Read MoreInternet marketing
Everybody needs both Pinterest and LinkedIn
A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try…
Read MoreNobody needs both Pinterest and LinkedIn
You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. They’ve finally got religion on digital marketing, so now they have…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreAgile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most…
Read MoreAgile marketing blocked: “Taking a guess can get me fired!”
I teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly (now being called agile marketing) approach to the digital marketing world. In one of…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreDifferentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is…
Read MoreDo large companies need to specialize in their markets?
Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
Read MoreGlobal search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
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