I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine…
Read MoreInternet marketing
9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
Read MoreIs your digital marketing held hostage by specialist disease?
A few years back, I wrote a post about something I called “specialist disease“–a situation where you have created a team full of specialists that actually starts to get in…
Read MoreWhy LinkedIn isn’t finding you a job
I am not sure if I am really old (I hear my kids saying, “Duh, dad”) or if it is just being in the youth-oriented business of Internet marketing, but…
Read MoreEnterprise marketers must tightly choose the focus of their Web site
So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for…
Read MoreBook review: Optimize by Lee Odden
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreBatman, the tortoise vs. the hare, and internet marketing
So, we’re beginning to enter the dog days of summer, when thoughts turn to family vacations and fun in the sun. We’ve long since stopped worrying about fitting into our…
Read MoreEnterprise social media marketers face the apathetic and the unruly
The most memorable line from decades of Pogo comic strips by Walt Kelley (OK, I am really old), was “We have met the enemy and they are us.” As a…
Read More15 experts define agile marketing
The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the…
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