Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to…
Read MoreSearch isn’t about search anymore, it’s about social
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
Read MoreCustomer focus in the Digital Age
As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to…
Read MoreFacebook’s declining popularity – Does it matter?
A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30…
Read MoreYou must live tweet live events
I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!…
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10 Questions about 2014
This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide my crystal-ball answers. So without further…
Read MoreSocial media: for sales or for show?
Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem…
Read MoreIs Vine a breakthrough in video?
Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter….
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