The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
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Google Analytics upgrade could bode well for Google Plus
This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreGoogle giveth and taketh away search metrics
Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative”…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
Read MoreThe first conversion: why repeat visits matter
Gentle reader, I am about to provide you the most blatantly obvious advice you’ll ever receive. No need to thank me. I’m happy to do it. And if you wonder…
Read MoreWhich search metrics do you show your boss?
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreTrends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
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IBM buys Coremetrics as the analytics battle heats up
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
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