Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can…
Read MoreEmails are like cockroaches
Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more…
Read MoreEmail marketing done right (or how to keep people from unsubscribing)
I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to…
Read MoreFive tips for using email as a lead generating machine
As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still…
Read MoreHindsight 20/20 Series: 4. Your social business platform as a shopping mall
At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box…
Read MoreThe human approach to link building outreach
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional…
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