For the past few years, I have been co-teaching a graduate-level class on social media marketing at Fairleigh Dickinson University with my friend and Biznology Master, Mike Moran. In the…
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Higher Education Faculty Continue to Use Social Media
Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use…
Read MoreAre you too high-class for marketing?
“What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still…
Read MoreWe have met the social media enemy, and it is us
Yesterday, Tony Orsini, my son’s middle school principal sent a blunt letter to all parents telling us that we should ban social networks for our middle school children. I was…
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