Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” And certainly, judging by what’s happened to Groupon’s stock…
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You’ve probably over-farmed your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is…
Read MoreCan Barnes and Noble engage Borders customers?
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about how to address the contacts they got from a recent…
Read Moree-Commerce innovation, and it’s not from Amazon
If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have…
Read MoreWhat is the buzz about Google+?
Two Biznology bloggers in the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of…
Read MoreWhen good behavioral retargeting goes bad
Most of you probably are familiar with behavioral retargeting, a technique where marketers follow up with shoppers who haven’t completed purchases. It’s become a staple of e-Commerce, where it rescues…
Read MoreThe first conversion: why repeat visits matter
Gentle reader, I am about to provide you the most blatantly obvious advice you’ll ever receive. No need to thank me. I’m happy to do it. And if you wonder…
Read MoreInternet marketing is all relative
As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn’t planning to…
Read MoreGroupon’s competition isn’t LivingSocial. It’s Amazon.
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. Simple math says that’s pretty sweet. I bought it. It…
Read MoreFacebook doesn’t help me find anything
I watch my kids use Facebook to get answers from their network on just about anything. It can take a bit longer than just keying in a Google search, but…
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