You might have heard lots of talk about personalization, and perhaps you have even taken some steps to personalize your own Web site. But most small businesses haven’t. Some might…
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Helpful marketing: A case study
What does selling memory chips have to do with your business? It might seem like your business is miles away from memory chips, but I bet they have one thing…
Read MoreInterview with Dan Schwabel
I have been meaning to post a link to an interview that I did with Dan Schwabel on the Personal Branding blog a while back. It’s gotten some good comments,…
Read MoreHyperTargeting: The future of online advertising?
Have any of you been keeping up with the attempts of social networking to add advertising to the mix in the hopes of bringing in some cash? Facebook took a…
Read MoreAre your customers invisible?
Do you act like your Internet customers covered themselves with vanishing cream? I mean, you suspect they are out there, but you don’t really treat them the same as you…
Read MoreBazaarVoice’s Brant Barton on ratings and reviews
I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read MoreMore e-mail marketing wisdom from Simms Jenkins
In the chaos around my father-in-law the last few weeks, I suddenly realized today that I never posted links to the rest of the podcast that I did with Simms…
Read MoreCan we adapt to internet marketing?
Human beings don’t naturally adapt to anything, despite what Darwin says. We’re wired to trust the tried and true, which typically works out very well for us. But some of…
Read MoreWhat’s in a brand?
by Aaron Kim Is there any way to capture a brand’s essence and find out what people really feel about it? That’s the question I pose in my first blog…
Read MorePlagiarism is productivity, right?
I had majored in accounting, which was seen as vaguely sinister by the other programmers that I worked with 25 years ago. I had never learned computer science, so I…
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