Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one…
Read Moree-Commerce
Web marketing is still marketing
Once or twice a year, I get to speak to MBA students at the University of Virginia Darden School of Business, and today was my lucky day. It’s always fun…
Read MoreGoogle gives Sentiment Analysis a multistar rating
Perhaps you’ve heard of sentiment analysis, a software technique that can decide whether something a person wrote is positive or negative in tone. Recently, Google made headlines with an addition…
Read MoreOn and off marketing–Online and offline, that is
I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer…
Read MoreListening sites a marketer should know about
What are your customers saying behind your back? Marketers spend a lot of time wondering how to get inside the customer’s head. In the past, this meant phone surveys, customer…
Read MoreInnovation and failure
Is learning from failures overrated? When emphasizing the importance of learning from errors, are we actually creating a culture of losers? Read on to hear arguments on both sides of…
Read MoreAre you really making the customer experience easy?
My wife recently had a great experience on the U-Haul Web site, and she never went near renting a truck. You might be surprised to know that U-Haul sells packing…
Read MoreThe future of vertical search
I have seen the future of vertical search engines, and that future might not include an actual search engine. Confused? It actually makes a lot of sense if you think…
Read MoreCan a broken sitemap hurt you?
Sitemaps can be a critical tool in getting your site fully indexed in the search engines. But what happens when you’re sitemap is wrong? Read my latest post on Search…
Read MoreDoes personalization really work?
After my post on personalization yesterday on personalization, someone asked me, “Does personalization really work?” I don’t think he meant that kind of thing that I proposed yesterday (to make…
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