If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
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How do you track phone sales from search?
Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreDo online shoppers still care about brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to…
Read MoreIs your marketing more than just a good idea?
I’ve been traveling an awful lot lately on many different airlines, and I’ve been given a close-up view of the travel industry. As you might expect, someone who travels as…
Read MoreIt takes a village idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…
Read MoreWe can all agree that consensus is dumb
Geez, how can anyone be against consensus? Well, I am. And I think that if you listen to what I have to say, I can get all of you to…
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