I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types…
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The social media listening market is maturing
Monday, I talked about the Convey API, a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API…
Read MoreMarketing is so much more than advertising
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with…
Read MoreHow deeply do you respond to customers in public?
Recently, I wrote a post that recommended, “Don’t be afraid of fake reviews,” to help business owners know how to respond to an angry post in social media. To make…
Read MoreAnswering the tough questions about social media
Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s…
Read MoreSocial media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. That’s true no longer. You could count on the majority of your customers making…
Read MoreHow do you get started in social media?
It’s the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming…
Read MoreAre you fighting social media?
I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted…
Read MoreDoes the Internet show the true colors of your business?
I see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front…
Read MoreCustomer service, 140 characters at a time
It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly…
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