Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since…
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Data Driven Sales 2.0
Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking…
Read MoreHow to get 50% more leads with smart content marketing
Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best…
Read More6 thorny data problems that vex B2B marketers, and how to solve them
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our…
Read MoreMarketing automation is not marketing strategy
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once…
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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So…
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