Do you write a blog? Tweet? Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Most people don’t, and when I ask why, they…
Read MoreBusiness and Economy
Small business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
Read MoreSmall Businesses Must Choose Partners Carefully
Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business?…
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Search keywords are your market segments
When I talk to traditional marketers, they are sometimes perplexed with how they put their skills to work. They understand messaging. They understand market segments. But they don’t know how…
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Are you just following your competitors?
Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
Read MoreWhy I am not a sales person any more
I have had a difficult week. Nothing serious, so don’t move to another post or destination because I am going to bum you out with stories of woe and despair….
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What’s happening to market research?
If you’ve ever been stopped in a shopping mall by someone with a clipboard, you’ve interacted with a market researcher trying to find out what you want so that companies…
Read MoreDo small businesses “get” the Internet?
For several years now, I have been talking to anyone and everyone about how the Internet is the great equalizer for small and medium businesses. It can help the little…
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