While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the…
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Successful social business practices need C-suite support
Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other…
Read MoreAwaiting the next horizon–Will the internet enforce social good?
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend…
Read MoreDo you have a handle on your online reputation?
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on…
Read MoreThe bloggers are the victims of bad blogger outreach
I just wrote an article, Blogger outreach is earned media PR, isn’t it?, wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s…
Read MoreDon’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreThe social media isolationist
To follow-up on my last post, Being Pretty Isn’t Enough for Social Media Marketing, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. …
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreDo online shoppers still care about brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to…
Read MoreWhy digital marketing challenges everyone
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your…
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