70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute)…
Read MoreB2B Marketing
Is the CMO becoming the Chief Collaboration Officer?
In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting…
Read MoreB2B data decay and list rental – buyer beware!
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection Offer for response Contact media sequence and frequency Creativity Of the four, no…
Read MoreDoes your marketing automation use machine learning?
I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. If you want a really fast…
Read More6 thorny data problems that vex B2B marketers, and how to solve them
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our…
Read MoreExciting new tools for B2B prospecting
Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were…
Read MoreUsing contests to boost sales enablement
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are…
Read MoreNamed account marketing: new tools and techniques to reach a limited universe
Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and…
Read MoreLet the market view in
There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
Read More3 Big trends converging for big branding opportunities
The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which…
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