Agile marketing is getting hotter and hotter. But it’s not getting easier and easier. Despite how much you want to move faster and faster, your team might not feel the…
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Agile Marketing is an acquired taste
I spent last week at the National Speaker’s Association annual convention. I was lucky to be named a Certified Speaking Professional and they gave me this medal to wear around…
Read MoreDo you want to be a marketer or do marketing?
I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun…
Read MoreDo you know how fast to move with your agile marketing?
I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible. They are all large companies and…
Read MorePresident Obama announces agile marketing approach
OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw…
Read MoreBatman, the tortoise vs. the hare, and internet marketing
So, we’re beginning to enter the dog days of summer, when thoughts turn to family vacations and fun in the sun. We’ve long since stopped worrying about fitting into our…
Read MoreDoes experimental marketing require lots of customers?
Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that…
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