Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
Read MoreA/B testing
Quicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
Read MoreAlways be reading “Always be testing”
New Internet books come out all the time, but few are as important as this one. Bryan Eisenberg and his merry band at FutureNow have created THE book to lead…
Read MoreWhy marketing needs to be scientific
One day, back when my daughter was four, we told her that she was going to the dentist, and she got so excited. It seemed an odd reaction, but we…
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