Best practices. Sometimes we seem awash in them. You can’t walk past a consultant without tripping over another best practice. And, don’t get me wrong, best practices areuseful. They basically give…
Read MoreSearch Marketing for Catalogs
I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search…
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Steps to organic search marketing success
Thank you to the Direct Marketing Association for hosting several search marketing experts in a Webinar for B2B marketers. My part of the presentation covered the steps to organic search…
Read MoreFederated search always seems just around the corner
Federated search, sometimes called metasearch, has been the filling up conference agendas for years, and The Search Engine Meeting this week was no exception, as Abe Lederman, the President of…
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Are all search marketers spammers?
Steve Arnold says yes. Who’s Steve Arnold? He’s both the president of Arnold Information Technology and an author who spoke at The Search Engine Meeting yesterday, the same conference I…
Read MoreWeb 2.0 makes marketing a conversation
Blogs. Wikis. Podcasts. Mashups. Weird new words for a weird new marketing on the Web. Those are the tools of Web 2.0, a trendy name for a set of new…
Read MoreDon’t just change the search engine
150 folks turned out at the Fairmont Copley Plaza in Boston for The Search Engine Meeting. I was pleased to be able to present about how to improve your Web…
Read MoreAppearance in Boston on monday
If you are in the Boston area, I will be appearing at the Search Engine Meeting, speaking at around 10 am Monday on the subject, Don’t Change Just the Search…
Read MoreYour interactive marketing future
I spent a very interesting day yesterday at the Reaching Your Global Customers conference in Lanacaster, Pennsylvania, hosted by the World Trade Center. I did know that the World Trade…
Read MoreRecording of driving demand from site search
Thanks to those of you who tuned into Friday’s Webinar. You can listen to the recording for Driving Demand from Site Search to see how your Web site’s search engine…
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