I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1…
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Networks & Community
7 Tips on How to Engage Your Customers Through Social Media Strategy
Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a…
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How Employee Advocacy Programs Can Help Businesses Achieve Their Goals
One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. No matter the size of your company, there are people…
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What We Can Learn From Facebook’s Privacy Mess
I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. That means I spend lots of time working with — and worrying about —…
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Employee Advocacy and Executive Social Activation: Better Together
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or…
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SearchChat Podcast: How Facebook Got Sent to App Jail
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app…
Read MoreHow Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
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