This interesting session at the AD:TECH conference in San Francisco featured three different research studies highlighting the way searchers behave. The first study featured an eye tracking study of exactly…
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Archives
How do you influence the search results title and snippet?
We search marketers spend a great deal of time searching for our own sites. Just sending a little query to Google to see where our important keywords rank today. And…
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Click fraud: The inside story?
The click fraud news just won’t quit. Since I wrote my March Biznology newsletter, we’ve seen court cases against both the search engines and the alleged defrauders, but now there’s…
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Google and MSN search experiment with titles
It’s big news when Google changes anything. Google is constantly tinkering with making results appear more relevent—they were the first to extract text from your page to show the snippet…
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Click fraud enters the courtroom
The words on the March Biznology newsletter are barely dry before we start seeing a whole new side of the click fraud wars—order in the court! Two notable lawsuits have…
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Will click fraud kill the paid search golden goose?
If, in our wired world, it feels like something useful is always imperiled by something from the dark side, well, it’s not just a feeling. Viruses have infected our personal…
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Big company and big site search marketing
Big sites really are different. If you can gather your entire Web team into a conference room and explain the new way that we are all going to code our…
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Business to business tactics for search marketing
My notes from the Business to Business Tactics session at Search Engine Strategies conference in New York.
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Link your way to organic search success
I attended two sessions on Day Four of the Search Engine Strategies conference in New York. The first session, named “Advanced Link Building” focused on strategies to attract the right…
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Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
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