Search marketing is being transformed by changes in media and I was lucky enough to be invited to speak at the Syndicate conference to hear how. After my speech yesterday,…
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Blogs, RSS, podcasts, and search marketing
One of the most powerful ways to boost your organic search campaigns is with the “new publishing”—blogs, RSS feeds, podcasts, and other new forms of Web content. Today, I explained…
Read More“#1 Search Book,” says about.com
Search Engine Marketing, Inc. is at the top of Wendy Boswell’s Top Ten Search books at about.com—just in the time for some holiday shopping, she says.
Read MoreWhat is holding e-Commerce back?
I had a truly infuriating experience with a local brick and mortar luggage store, and it got me to thinking, “Why didn’t I buy this online?” Why indeed.
Read MoreToday’s the Day
It took a year to write, but it’s finally available. Today is the day that Search Engine Marketing, Inc. hits the street. My co-author Bill Hunt and I have been…
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Changes afoot for Google AdWords
Google’s AdWords paid search program has always been designed to be different from Yahoo!’s competitive program—AdWords is less work to operate but Yahoo! is much easier to plan and predict….
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What do you make of the Google patent?
Google’s latest patent filing—for their vaunted ranking algorithm—has been analyzed to death by search experts the last few weeks. This month’s Biznology Newsletter analyzes what you need to know. You might…
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What is happening to Open Directory?
Every search marketing expert will tell you that one of the best things you can do for your site is to submit it to Open Directory (DMOZ), the free directory…
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Changes in MSN Search
We’ve talked before about MSN continuing to innovate in its search offering as it tries to gain share against Google and Yahoo!, but MSN has been especially busy the last…
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20 silver bullets for site optimization
Jim Sterne is a prolific author on Web metrics and the organizer of the well-respected Web Analytics Conference held each June in Santa Barbara. Jim is a well-known speaker who…
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