Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it….
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Monique de Maio
Using contests to boost sales enablement
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are…
Read MoreWhy inbound marketing messages should be sent on a regular schedule
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even…
Read MoreShow, don’t tell: Applying B2C marketing techniques to B2B
B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package…
Read MoreHow to nail your next presentation: 10 rules for public speaking success
I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some…
Read MoreMaximize your social media marketing with Twitter’s new analytics
For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their…
Read MoreMarketing to your own IT department
Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many…
Read MoreRepurposing: Content marketing made easy!
Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough…
Read MoreEmail marketing done right (or how to keep people from unsubscribing)
I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to…
Read MoreContent marketing as a stellar customer service tool
Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with…
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