I served as a panelist at the SUPERCOMM Digital Broadband Forum in Chicago today, at a session entitled “The Engaged Consumer.” The discussion was quite interesting, led by our moderator…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Understanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
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The missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
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Stop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
Read MoreHow newspapers can use social media
Last week, I wrote about hyperlocal news, the new strategy that many hope will save traditional newspapers. I talked about the need not to focus only on new content, but…
Read MoreHow newspapers can adapt to survive
Newspapers are dead. Haven’t you heard? Yep, it says so in every blog you read. What killed them, exactly? The Internet, that’s what. You see, every story you can read…
Read MoreWhy Don’t You Listen to Social Media?
Lots of companies are listening to what’s being said in social media, and taking action to engage with their supporters and critics. But I mostly see larger companies taking this…
Read MoreDon’t give the lawyers your marketing power
“I wish we could do that, but our lawyers said no.” Have you ever been in that annoying position of trying to do something important for the company but feeling…
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What’s happening to market research?
If you’ve ever been stopped in a shopping mall by someone with a clipboard, you’ve interacted with a market researcher trying to find out what you want so that companies…
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