Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Does a CMS help your SEO?
At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, “Do you need a content management system to succeed…
Read MoreIs branding more important than direct marketing?
Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreMy CMO doesn’t think search marketing is “sexy”
Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that…
Read More10 tips for selling search to the C-Suite
I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative), on a subject that I am often asked about, “How do you get C-level execs…
Read MoreMarketers must be professional speakers
These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in…
Read MoreDoes your marketing solve your customers’ problems?
I’ve often counseled that you need to solve your customers’ problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do…
Read MoreWhen is social search coming? What? It’s here?
“Social search” has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about…
Read MoreWhat if my competitor is fabricating bad reviews?
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides)….
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