Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Can your marketers tell a test from a product?
Depending on what kind of business you are in, this could seem like a stupid question. If you sell consumer packaged goods, clearly you can tell the difference between the…
Read MoreAre you policing your domain from spammers?
Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out for their own gain at your…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreDo I have a content farm?
I met a great group of people last night at the Boston SEO Meetup, but I was surprised at the level of worry in their faces. They were all very…
Read MoreSite search: Too many results and not enough
I’ve been working with several clients recently in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk…
Read MoreSelling Search to the C-Suite
This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven’t figured out how to get the executive support that…
Read MoreSEO expert Ted Ulle on the Google spamming controversies
Today’s interview is with Ted Ulle, the Senior Search Analyst for Converseon, and an administrator at Webmaster World (tedster), one of the foremost online forums for organic search optimization. He…
Read MoreMoney alone can’t buy digital marketing success
I’ve been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing…
Read MoreHow do you leverage social media for SEO?
Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do…
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