Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Stop overthinking your digital marketing
I had a great time speaking with the New Jersey Advertising Club yesterday. Lots of marketers full of good questions, especially questions about how to take their experience and use…
Read MoreInternet marketing is all relative
As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn’t planning to…
Read MoreWeiner shows it’s easy to screw up in social media
After my post yesterday on the social media-induced plight of Congressman Anthony Weiner, I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to…
Read MoreCan Congressman Weiner teach us about social media?
Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd…
Read MoreSearch results drop? Blame it on Panda.
If you’ve been paying attention to all the breathless reporting the last few months, you’ve undoubtedly been hearing about Google’s Panda update, where Google has cracked down on content farms…
Read MoreMy interview with Webdagene in Oslo
I’m looking forward to my trip to Oslo in September to appear at the Wegdagene conference, where I will be doing a keynote speech and a workshop on experimental marketing…
Read MoreHave you started running your marketing by the numbers?
I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an…
Read MoreWhich search metrics do you show your boss?
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreIs traditional marketing dead?
It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
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