Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If it wasn’t…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Is the web dis-integrating your value chain?
Don’t look now, but the web might be ready to eat your lunch. All around you, the carcasses of old profitable value chains lie, killed by the web’s ability to…
Read MoreHow does a veteran marketer break into digital?
Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have…
Read MoreDo you still need to measure brand awareness?
As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998….
Read MoreWhat marketers can learn from swimmers
I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very…
Read MoreWhy CIOs and CMOs need to be joined at the hip
What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures…
Read MoreB2B content marketing for your sales force
Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands…
Read MoreAre your website searchers looking only for your brand names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of…
Read MoreIt’s a bad sign if no one uses your website search
I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and…
Read MoreAre you waiting for your content teams to catch on?
I’m starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at least simpler. Put together some content…
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