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Book review by Raymond Sonoff

Some more kind words about our book, Search Engine Marketing, Inc., have been posted by Raymond Sonoff of Sonoff Consulting. Raymond writes frequently about Web site issues and he included…

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Reduce e-Commerce pogosticking

Way back in 2001, noted usability expert Jared Spool offered a key insight into shopper behavior. Shoppers buy more when they have no need for backtracking, which Spool calls pogosticking—choosing…

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Improve Search Marketing for Large Sites

My Search Engine Marketing, Inc. co-author, Bill Hunt has collaborated with me on another article. This one’s called “Improve Search Marketing for Large Sites“—find out how big sites really are…

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How shoppers use your web site

Have you ever wondered exactly what tasks your site visitors undertake when they are shopping for something on your site? If so, you may want to investigate a technique called…

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The search for e-mail relevance

E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method…

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The death of brand loyalty

What ever happened to brand loyalty? In bygone days, retailers were powerful brands, but today that power has been supplanted by Google. When shoppers turn into searchers, what do you…

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