Chris Abraham’s latest webinar was about influencer marketing. You can view and download Chris’s slides here. You built it, where are they? Unless you’re a celebrity, influencers won’t come to…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
The sky is falling because of technological change
If you read my post from a while back about how all economic news seems to be interpreted as bad, you’ll love this one. I am increasingly seeing seemingly intelligent…
Read MoreWhy Google’s new head of search might not tell us anything
Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically…
Read MoreYour digital PR needs to account for emotions
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to…
Read More10 Social media metrics every marketer needs to know
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the…
Read MoreWhy is economic news always interpreted as bad news?
I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal…
Read MoreDoes your ad campaign develop amnesia?
I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. It amazes me how ad networks can consistently find the right…
Read MoreWhen does Time not mean time?
When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get…
Read MoreWhy your marketing governance isn’t working
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t…
Read MoreWhat the GM-Lyft deal tells you about changes in marketing
You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to…
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