I spoke before an interesting group last night at the Westchester Advertising Club, a 40-year-old organization of marketers from that suburban county north of New York City. My slides for…
Read MoreMike Moran
The secret of good copy
It would be annoying for me to link to grokdotcom every day, so I don’t. But if you don’t have it in your regular rotation of RSS feeds, what are…
Read MoreWanna try semantic search yourself?
Most of you know that my job focuses on IBM’s OmniFind enterprise search and text analytics products. And I’ve written before about semantic search—I’ve even written about what semantic search…
Read MoreAdobe Luminaries webinar
Steve Gehlen of the Internet Strategy Forum brought me to the attention of the folks at Adobe who run the Luminaries series of Webinars, and I was honored to deliver…
Read More10 tips for Internet marketing
I thoroughly enjoyed participating in the Online Marketing Update held at the Darden School of Business at the University of Virginia yesterday. Corporate executives rubbed shoulders with MBA students and…
Read MoreHow do we deal with Internet marketing risk?
Risk. It’s hard to talk to anyone in a medium-to-large company about Internet marketing for more than a few minutes without hearing what their lawyers think of “the risk.” Cut…
Read MoreOnline reviews mean sales
Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products…
Read MoreAsk for help from your critics
I’m still in the middle of reading Outside-in Software Development, which reminded me that one of the easiest ways to improve a software product is to involve customers who hate…
Read MorePodcast with Lee Odden
I returned home late last night from an eight-day business trip (longest I have ever been away from my family) and I am taking the day off today. I did…
Read MoreYou ain’t gonna need it
I am a big fan of agile software development methods, because they provide much more control for marketers and other business types over technology teams—and they make technology projects more…
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