Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers…
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Megan Totka
Megan Totka is a freelance writer, business expert and consultant. She was the marketing & editorial director at ChamberofCommerce.com for over a decade.
As a business expert, she specializes in reporting the latest business news, helpful tips and reliable resources, as well as providing business advice. She has significant experience with the topic of business marketing, and has spent several years exploring topics like copywriting, content marketing, list building, social media and any hot topics to help businesses run their business successfully.
When she's not writing articles to educate businesses on the vast importance of building up their web presence, she likes to keep her finger on the pulse of the latest small business products, services, apps and other reviews.
With a strong suit for managing business partnerships and developing partner relations, she often cultivates topics around the partnerships she's established by reviewing and highlighting what makes each business unique. She prides herself on keeping up with the diverse variety of services each business specializes in to spotlight new offerings.
Solidify your brand voice for better SEO
You know how important it is to create an aesthetically uniform brand for your company. A solid branding strategy backed by powerful visual cues builds and maintains trust, reputation, credibility, and…
Read More4 AdWeek marketing lessons for small businesses
Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher…
Read MoreKeep consumers clicking on your online videos
Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data…
Read MoreLocation-Based Targeting – What does it really mean for marketers?
If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. The theory is that consumers are more…
Read MoreWhy Twitter just may be the better social marketing choice
Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23…
Read MoreWill hyper-personalized content help or hurt us?
As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed. Indoor GPS beacon technology has the potential to track consumers…
Read More5 popular movies that will improve your marketing strategy
No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding…
Read MoreFacebook’s declining popularity – Does it matter?
A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30…
Read MoreIn-aisle mobile marketing: A boon for consumers or a violation of privacy?
When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were…
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