Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools….
Read More
Heather Lloyd-Martin
The dirty little secret some SEO companies don’t want you to know
Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you…
Read More5 Brain hacks for more powerful copy
Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you…
Read More7 more ways you can recycle old content
Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to…
Read More7 Corporate blogging blunders to avoid
Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see……
Read More7 SEO Copywriting myths that will not die
Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO…
Read MoreAre you tired of playing Google’s game?
Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing…
Read MoreAre your SEO writers lost in Google-land?
Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how…
Read MoreIn content creation overload? Here’s what to do.
Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many…
Read MoreIs your SEO content suffering from Useless Box Kit Syndrome?
Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. I was…
Read More
