If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else. Everyone…
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Frank Reed
Content is bigger than I thought
This week, I spent two days in New York City at the Interactive Advertising Bureau’s Innovation Days “Content Conquers All” event. It was essentially two full days of looking at…
Read MoreWhy won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
Read MoreLet’s Face It For Facebook: It’s All About The Benjamins
Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. I…
Read MoreLaughter, the best medicine, but for marketing?
OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can’t change that. I have looked, but there is not…
Read MoreLife Without Facebook?
I think this post could be categorized in several ways. The reason for this is because I don’t think there has ever been a more polarizing, misunderstood, loved, revered, admired,…
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If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
Read MoreAll content could be online content
I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
Read MoreContent development is easy
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, “I agree wholeheartedly!” Why does the specter…
Read MoreWhy Twitter ads draw a big “So what?” from me
There has always been considerable buzz around just how Twitter would make money. Everyone has always been so concerned for the welfare of Twitter. Why? I honestly don’t know. Maybe…
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